This year marked the 30th anniversary of the Hyères International Festival of Fashion and Photography, an event that champions new creative talent in both artistic fields. Filled with exhibitions, fashion shows, workshops, awards and parties (not to mention after parties), Hyères combines the fashion and photography worlds, celebrating the rich history, important contributions and golden future of each. The festival, set in the south of France, got its start in 1985 at Villa de Noailles, an opulent building designed by architect Robert-Mallet Stevens. Founder Jean-Pierre Blanc’s aim was “to create a platform that would foster good relations between professionals and young designers.”
Though this year’s festival received over a thousand fashion and photography applications from designers and artists across the globe, there was one designer in particular who stole the show. The iconic Karl Lagerfeld was selected as the event’s creative director, with Chanel’s creative studio director Virginie Viard and image director Eric Pfrunder heading the fashion and photography jury.
To celebrate the Hyères Festival’s 30 years, guest of honor Chanel threw a welcome bash at the Villa la Romaine. Guests such as Simon Porte Jacquemus, actress Céline Sallette, Lacoste designer Felipe Oliveira Baptista, Cécile Cassel and Jean-Charles de Castelbajac could be seen roaming the extravagant gardens.
On the second day of the festival, Chanel held the inauguration of its summer pop-up store, housed in the private La Mistralée mansion in Saint-Tropez. The ground floor rooms were decorated in vibrant colors to show off the Spring/Summer Ready-to-Wear Collection, which includes watches, footwear and leather accessories.
When Fashion Meets Photography
Artistically gifted in more ways than one, Karl Lagerfeld has long had a love of, and aptitude for, photography. Taking over a series of exhibition spaces at this year’s festival, Lagerfeld showcased some of his work – including black and white fashion photographs he shot of renowned supermodels.
Much to the delight of all in attendance, Karl Lagerfeld, Hyères, held a masterclass during the five-day-long event, touching on everything from his extensive book collection to his favorite architects and his experience in the fashion world. Regarding his design process, Lagerfeld said, “I don’t want to be pretentious, but every decision is refusal. I see something…and then I’m lucky that I can put it on paper and people can immediately see it and make the dress without asking too many questions. I don’t change my mind because before I present an idea I throw 20 into the garbage bin.”