Reaching a diverse audience is important in any industry, fashion included. And while the quintessential exotic glamazon has always been a source of inspiration for designers, Indian supermodels have recently been ruling the global runways in ways like never before. Fitting right in with their international counterparts, Indian supermodels such as Bhumika Arora, Natasha Ramachandran and Pooja Mor dazzled on the catwalks during the Spring 2016 shows.
The past year has been huge for the career of this particular Indian supermodel. In March 2015 alone, Vogue.com listed her third in its “7 Things We Loved Today” feature and Style.com named her as one of the “Top 10 New Models of the Season” – and that’s just to name a couple of the accolades associated with her increasingly-popular name. Growing up, though, Arora was often teased for her tall frame and slim silhouette, so much so that the model used to think she was “really ugly.” But if there were only two words to describe Arora, “really ugly” would not be them, and the fashion world wholeheartedly agrees.
A dedicated and stellar student, Pooja Mor was on track to become an engineer, until the fashion world captured her heart. Despite her parents’ wishes that she make good use of her engineering schooling, Mor pursued her passion for modeling – and we’re so glad she did!
Currently splitting her time between the Indian and global runways, Natasha Ramachandran made her global debut just two short years ago, walking in the Zimmerman and Misha Nonoo shows at th 2014 New York Fashion Week. A graduate of the National Institute of Fashion technology, the Indian supermodel worked exclusively in India for years before breaking into the competitive international fashion market, where she has remained in high demand ever since.
In a world where homogeneity is at times the norm, it’s refreshing to see present-day fashion embracing models who don’t all look the same. Blending in with others is no longer what designers look for in their models – instead, they want unique identities, necessary to stand out on the runways. This current crop of Indian supermodels certainly reflects that desire for original, one-of-a-kind women to represent fashion, and is part of the reason why they are dominating the runways on an international scale.