Making its first appearance in the late 1940s, the serpent has since become a signature of Bvlgari style, deeply embedded in the brand’s history. Though a popular motif among many of the jewelers of the 20th century, Bvlgari was the first to adapt it to a wristwatch, a timeless design that endures to this day.
An emblem of wisdom, life and eternity in many cultures, the serpent has been a constant presence in jewelry, from ancient Egypt to modern day. Bvlgari’s Serpenti collection artfully combines this rich past with innovative, contemporary elements to form pieces that reflect the power and dynamism of the serpent. The classic hallmarks of the brand can be seen throughout the collection, in designs pairing vivid colors with intriguing materials, wearability with avant-garde appeal.
The sensual movement of the serpent is reflected in each piece of the Bvlgari collection, whether in a bracelet, watch or ring. This fluidity lends itself to all occasions, complementing the everyday just as well as the lavish.
By no means limited to only jewelry, the Serpenti collection extends to accent pieces such as handbags and eyewear. More subtle in design, these accessories offer the perfect amount of the magnificent motif.