Indiaspopup Blog

Shopping Strategy: Blue as a Neutral


My go-to shopping strategy lately has been to only invest in neutral-toned items. However, sometimes a pop of color is necessary to set you apart, especially in a city of stylish people!

The best shopping advice for the beginning of any season is to turn a color not usually considered as a neutral into your personal neutral of the season. For instance, pick a color which is trending (or a personal favorite of moment) and exclusively buy that color alongside the usual neutrals: black, nude, white, etc…

Blue has been especially easy to incorporate in one’s wardrobe during the winter season– try it out! From periwinkle to midnight blue, many different shades can be incorporated into your signature winter look!

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