The roots of Indian jewelry spread far and wide. One of the pioneer names in this traditional legacy of jewels and beauty is Birdhichand Ghanshyamdas Jewelers – the very trademark of transforming unadorned jewelry into mesmerizing piece of art. One of the oldest & reputed jewelry manufacturers established in 1940, Birdhichand craftily infuses a spectacle of traditional charm with modern seduction, the result is nothing short of being poetic. Driving inspiration from abound colors, endless design mastery and the flush of tradition found in the cultural royal land of Rajasthan.
Birdhichand Ghanshyamdas as a brand, has made today’s woman, an epitome of beauty and primacy. The collections unveiled not only boast finest craftsmanship, but act as a bridge between the selfhood and jewelry preference. Birdhichand has now come forth with its new collection ‘Adaa’ that extracts memory and beauty from the realms of romance. Pivoting on the brace of every culture, era and genre it tends to stroke.
The provocation of “Adaa” is hidden behind capturing the essence of history and royalty Indian has ever so witnessed. The collection pays homage to the six majestic women of India, the very chronicles of prime heritage and art that inspires and rescues every lost soul who dares to dream valiantly. Despite being strong rulers, these women were and are still known for their terrific sense of style and fashion. With every ounce of style that shows through achievement, Birdichand brings this collection from the reminiscence of Umrao Jaan– Considered to be the epitome of beauty an grace, Umrao Jaan was the correct portrayal a woman with magical beauty. Her soulful beauty could charm every onlooker. The royal courtsean remained ever so surrounded by culture, art and music.
Queen Razia Sultan made her mark with her undying heroism and prowess on the throne of Delhi. The only queen in history to adorn herself with a men’s gallantry robe of head-dress and tunic,she emitted exquisite aura, that continues to inspire and amaze even centuries later.
Titled as the most glamorous woman of all time Rani Sita Devi, made a remarkable representation of her charisma with her magnificent choice of jewels and style statement. With her trendsetting elegance she was rightly known as one of the five “best dressed people on earth”.
The beloved mughal wife Jodha Bai, effortlessly blended the grace and style of two regalities, the poise and glamour she endowed was simply awe inspiring. The historic example of cleverness, beauty and kindness bundled into one.
Known as Rajmata of Jaipur, Princess Gayatri Devi earned accolades for her charm and beauty. She soon emerged as an inspiration and enigma for women all over the world. The majestic fashion was included in the list of ‘The Ten Most Beautiful Women of the World’.
Famously called the “Kohinoor of India” , Queen Niloufer personified oriental elegance to the extreme. With her colorful personality and fashion reigns, the royalty transformed the traditional looks of India to grant them her flamboyant flair and refinement.
Birdichand Jewelers “Adaa” collection earnestly showcases the finesse and taste of that era. Like always, Bollywood beauties offered the perfect canvas for showcasing the breadth taking jewelry from Birdhichand Ghanshyamdas Jewellers. The ever so vivacious Preity Zinta and the 2000 Miss Asia Pacific International, Dia Mirza graced the ramp of IIJW 2015 as showstoppers for B.G Jewelers.
The collection is a true example of jewelry at its finest, exhibited at the Vogue Wedding Show 2015. The collection resulted in a brilliant panorama of wedding couture.