Peek into any woman’s makeup bag and you’re likely to see at least one tube of mascara, if not more. After all, no look is complete without a few swipes of this beauty essential. Whether you lean toward a more subtle, natural look or you prefer high-drama lashes, these best selling mascaras are a must-have for any makeup routine.
The key to lovely lashes is not only a great mascara, but a superb primer, too. Primer works as a base coat for your mascara, lengthening, strengthening, enhancing and replenishing your natural lashes before the main event. So before you reach for your favorite mascara, start your eye makeup routine with one of these best selling mascara primers.
Pump it Up
If volume is what you’re after, look no further than these best selling mascaras especially for plumping up lashes. Their full brushes coupled with thickening formulas create lashes that are both buxom and clump-free – a swoon-worthy combination.
Lashes with Length
For lashes that go to great lengths, look for a mascara that not only extends, but lifts as well, leaving you with a fanned out, feathery fringe. This kind of definition is crucial in creating the long lashes you desire, without looking fake.
Whether you’re preparing for a tropical vacation or heading out to see the latest romantic comedy (tearjerker alert!), one of these best selling waterproof mascaras is an essential in any beauty bag. Not only are these formulas smudge-proof, they’ll hold up to rain, humidity, tears and even a dip in the pool.